Collaboration is king
AUTOJUL05_09
07/01/2005
- Content
SAE100 Future look: We in the auto industry need to develop and embrace a futurist strategy that draws from insights learned in the past to attain sustainable growth-expecially in the current automotive industry climate where the only constant in “future” is change.
“Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.”
Building on the insights of noted management book author Peter Drucker, I would add that the headlights illuminate the future and the back window frames the learnings from the road behind. But a crystal ball on the dashboard…there's the key to predicting the future.