Catering to Customization

Made-to-order footwear, clothing, and jewelry. Patient-specific replacement joints and medication tailored to their age and weight. Bespoke bicycles, and office chairs that fit like the proverbial glove. These are just a few examples of the customized or personalized products that consumers have come to demand in recent years. How are manufacturers able to fulfill these expectations? In addition, how can they keep the final price from being driven upward by the immense complexity and supply chain disruption that product customization should cause?