Bosch is ready to bring AI to your vehicle, likely to still be ICE-powered in 2035

CES provided Bosch with another high-profile chance - as it did with its Super Bowl ads in 2025 and in 2026 - to expand its reach with non-industry customers through a livestreamed press conference that touched on power tools and home appliances. Tanja Rueckert, a member of Bosch's board of management, said that Bosch's expertise “bridges a gap that many others struggle to cross: the divide between the physical and the digital.” This advantage, she said, turned the company into an AI leader, with over 2,000 AI patents and a plan to have invested over 2.5 billion euros in AI by the end of 2027.

On the automotive front, Bosch's efforts to connect the digital and physical worlds can be seen in a meaningful update to its Vehicle Motion Management system. The system now has capabilities that will let it control a vehicle's movement in six degrees of movement, which should minimize motion sickness, especially in automated driving vehicles. Bosch's hardware-agnostic software solution manages braking, steering, powertrain, and suspension systems, tuning them to meet a desired driving mode or adapting to the driving situation.