Advancing HMI development of ADAS and active safety systems

iMotions employs neuroscience and AI-powered analysis tools to enhance the tracking, assessment and design of human-machine interfaces inside vehicles.

The advancement of vehicles with enhanced safety and infotainment features has made evaluating human-machine interfaces (HMI) in modern commercial and industrial vehicles crucial. Drivers face a steep learning curve due to the complexities of these new technologies. Additionally, the interaction with advanced driver-assistance systems (ADAS) increases concerns about cognitive impact and driver distraction in both passenger and commercial vehicles.

As vehicles incorporate more automation, many clients are turning to biosensor technology to monitor drivers' attention and the effects of various systems and interfaces. Utilizing neuroscientific principles and AI, data from eye-tracking, facial expressions and heart rate are informing more effective system and interface design strategies. This approach ensures that automation advancements improve rather than hinder the driving experience.