With the dramatic mismatch between handheld consumer devices and automobiles, both in terms of product lifespan and the speed at which new features (or versions) are released, vehicle OEMs are faced with a perplexing dilemma. If the connected car is to succeed there has to be a secure and accessible method to update the software in a vehicle's infotainment system - as well as a real or perceived way to graft in new software content. The challenge has become even more evident as the industry transitions from simple analog audio systems which have traditionally served up broadcast content to a new world in which configurable and interactive Internet-based content rules the day.
This paper explores the options available for updating and extending the software capability of a vehicle's infotainment system while addressing the lifecycle mismatch between automobiles and consumer mobile devices. Implications to the design and cost of factory installed equipment will be discussed, as will expectations around the appeal of these various strategies to specific target demographics.
