ACTIVE IN AERO

Several automakers-notably Mercedes-Benz and Audi-used the Frankfurt Motor Show stage to reveal sleek vehicles that aggressively employ active aerodynamic elements and other advances to reduce drag.

Major international auto shows are a great venue for automakers to showcase their vision of the future for mobility. Manifestations of that vision are often gleaming, sculpted concept vehicles that push the boundaries of what is feasible-whether technically or economically-today. That is exactly what German automakers Mercedes-Benz and Audi did at the recent IAA (Frankfurt Motor Show) 2015.

Among its five world premieres in Frankfurt, Mercedes-Benz surprised show-goers with the Concept Intelligent Aerodynamic Automobile (Concept IAA), also referred to as the “Digital Transformer.” The concept car is designed to show how far advanced Mercedes-Benz already is in the “digitalization” of automotive development and production, according to Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars.