Accelerating Product Development through Digital Transformation

The automotive landscape has under-gone a revolution in technology demands in the last two decades. Today, automakers can integrate cutting edge silicon chips, space and energy efficient electronics, and powerful software into their vehicles. As a result, differentiation in the modern automotive industry is no longer derived from mechanical and physical design, but by the vehicle features and functionality that embedded chips, electronics, and software deliver. Analogizing today's vehicles to 'smartphones on wheels’ has never been closer to reality.