A run-flat future

SAE100Future look:Tires have come a long way since Harvey Firestone started the Firestone Tire & Rubber Company at the turn of the 20th century and Shojiro Ishibashi founded Bridgestone Tire in 1931.

The one thing that has not changed is the legacy of these two pioneers: our company's endless pursuit of technological advancements that continue to drive today's modern tire technology and design.

Regardless of the type of vehicle-sedan, truck, minivan, SUV, or concept car-all share one thing in common: tires. And because tires are the only part of the vehicle connecting with the road, it is impossible to overstate their importance. The most advanced technology in today's tires is not a luxury, but a necessity.