A Quantitative Analysis of Autonomous Vehicle Cybersecurity as a Component of Trust

Connected autonomous vehicles that employ internet connectivity are technologically complex, which makes them vulnerable to cyberattacks. Many cybersecurity researchers, white hat hackers, and black hat hackers have discovered numerous exploitable vulnerabilities in connected vehicles. Several studies indicate consumers do not fully trust automated driving systems. This study expanded the technology acceptance model (TAM) to include cybersecurity and level of trust as determinants of technology acceptance. This study surveyed a diverse sample of 209 licensed US drivers over 18 years old. Results indicated that perceived ease of use positively influences perceived usefulness, perceived ease of usefulness negatively influences perceived cyber threats, and perceived cyber threats negatively influence the level of trust.