The 3i paradigm: India's story

The concept of ideation, incubation, and implementation is enhancing the growth of the Indian automotive industry.

The 3i paradigm is a powerful trident of ideation, incubation, and implementation. It is about steering each of these elements separately and then in unison to connect dots in the growth matrix of an organization for high-throttle traction. Bringing in a strategic mindset change and a synchronization with the organizational culture is the key to the 3i paradigm. During the last decade, the 3i paradigm has enhanced the pace of growth of the automotive industry in India through technologies and varieties of features delivered at an affordable price to customers.

Ideation is the phase in which ideas are solicited, generated, and consolidated-individually or in a group and through open and closed techniques. The Indian automotive industry has intentionally focused increasing amounts of time and energy into the ideation phase. This phase is not solely about products; it involves zeroing down on manufacturing processes as well as all other value-chain services. The canvas of ideation includes zero-based costing, hiring processes, training, joint venture integration, marketing channels, lean manufacturing, automated assembly, virtual engineering, styling, and supply chain. It has cultivated cross-functional participation and an inclusive thought process among stakeholders.