With 2019 Sierra, GMC puts brand differentiation behind it-literally

18AUTP10_12

10/01/2018

Authors Abstract
Content

That the all-new 2019 GMC Sierra 1500 pickup uses GM's same T1 fullsize-truck architecture as the 2019 Chevrolet Silverado was of course preordained. The new platform comes with a raft of design and engineering tricks that mostly targeted weight reduction and increased structural integrity and refinement via sophisticated mixed-metals applications (https://www.sae.org/news/2018/04/truck-tech-war).

Mostly employing the same mechanicals as the Chevrolet Silverado, the job for the GMC brand typically is delivering an appropriate degree of differentiation from its high-volume Chevy counterpart. That's been executed with any number of strategies over the long pickup-truck history of both marques, but the 2019 Sierra does so with maybe the most interesting ammunition yet-and almost all of it located at the back: a carbon-fiber reinforced plastic (CFRP) cargo box and a clever reconfigurable tailgate.

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Pages
3
Citation
Visnic, B., "With 2019 Sierra, GMC puts brand differentiation behind it-literally," Mobility Engineering, October 1, 2018.
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Publisher
Published
Oct 1, 2018
Product Code
18AUTP10_12
Content Type
Magazine Article
Language
English