Tips for Innovating in a Post-Pandemic Market: A Primer on E2E Conversations

Heading into 2020, the medical device industry enjoyed promising market conditions. KPMG released a study in 2019 that showed annual sales of medical devices were expected to climb an average of 5 percent annually for the next decade, with 2030 culminating in a $800 billion global market. The U.S. market was the largest component of those escalating revenue figures, with an expected 2030 volume of $180 billion. Much of that growth was expected to be driven by new technologies — surgical robots, 3D printing, telehealth, predictive analytics, and other emerging solutions have all gained the attention of every forward-thinking health system and hospital in the world.