Out-Innovate the Competition

Well-intentioned leaders, in their attempts to boost innovation, are inadvertently destroying it. Based on Stephen Shapiro’s bestselling book, Best Practices are Stupid: Ways to Out-Innovate the Competition, this online learning experience offers counterintuitive yet proven strategies for boosting innovation and making it a repeatable, sustainable, and profitable process. He teaches that innovation isn't just about generating occasional new ideas; it's about staying consistently one step ahead of the competition. Shapiro shows that non-stop innovation is attainable and vital to building high-performing teams, improving financial outcomes, and staying competitive with peer organizations.  Using self-assessment, the goal is to challenge you to think differently about how you approach innovation.

What Will You Learn

By participating in this On Demand course, you will be able to:

  • Focus on how you differentiate your organization

  • Target your efforts and innovate where your organization differentiates

  • Frame your innovation challenges in new ways

  • Find breakthrough solutions by connecting with people who have solved similar challenges

  • Implement solutions through experimentation rather than failure.

Course Information

0.50 Hours
90 Days

Is This Course For You

Managers, supervisors, team leaders, HR and benefits professionals, project managers, business owners and executives who wish to boost innovation and make it a repeatable, sustainable and profitable process.

Materials Provided

  • 90 days of single-user access (from date of purchase) to the 25-minute presentation
  • Job aids (downloadable, .pdf's)
  • Integrated knowledge checks to reinforce key concepts
  • Proof of Participation (Transcript)

Course Requirements

  • Windows 7, 8, 10 (other operating systems and mobile platforms are not supported but may work)
  • Internet Explorer 11, Mozilla Firefox 37, Google Chrome 42 (other browsers are not supported but may work)
  • Broadband-1Mbps minimum


  • Welcome
  • Stephen Shapiro Introduction
  • 5 Question Self-Assessment
  • Your Results
  • Debrief Innovation Assessment
    • Focus/Activity
    • Target/Activity
    • Frame/Activity
    • Find/Activity
    • Experiment/Activity
  • Your Company: Mission and Resources
  • Take the Innovation Challenge
  • Innovation Success Factors: Summary
  • Closing
  • Final Assessment
  • Learn More
  • Course Survey

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