Market Potential Assessment of IVSAWS

In-Vehicle Safety Advisory and Warning System is a Federal Highway Administration program to develop a nationwide vehicular information system that provides drivers with advance, supplemental notification of dangerous road conditions. The goal is to ameliorate the severity of scenarios which are particularly hazardous and have remained hazardous despite traditional crash reduction techniques such as additional mechanical signing. This system provides additional safety by enhancing the real time interaction between the general driving public and professional agencies. The receptivity to this concept and purchase decision criteria for both groups was investigated using market research interviews.