Managing Technology: A Partnership Approach

If a business is to be profitable and experience growth in the 1980’s and become competitive in the world economy, top management has to reorganize its priorities and systems of capitalizing on emerging technology.

A practical approach for large or small businesses is the development of “partnership relations” beyond the company’s internal resources. The efficient diffusion and commercialization of technology can be significantly improved through a partnership relation.

A number of practical suggestions in structuring successful partnership technology relationships will be reviewed.