The Fiesta-Concept of an Economical Vehicle

THE FIESTA, announced in July 1976, extends the European Ford model range by adding a new vehicle in the sub-compact class. The development of the FIESTA, to suit the market in North America and to comply with the motor vehicle safety standards of the United States and Canada, was completed in early 1977. The car was presented to the US public in May of that year.

In part one of this paper the European version is described with special reference to those innovations which are of most interest in Europe.

Part two deals with the North American version of the FIESTA with its specific requirements for comfort and conformity to safety regulations.