The Planning of the Plymouth Horizon and the Dodge Omni
780091
02/01/1978
- Event
- Content
- This paper covers the evolution of the market factors that led to Chrysler's decision to produce a new smaller car. It shows how these market factors were translated into objectives and ultimately into product plans and then into the Plymouth Horizon and Dodge Omni.
- Pages
- 12
- Citation
- Jacoby, E., "The Planning of the Plymouth Horizon and the Dodge Omni," SAE Technical Paper 780091, 1978, https://doi.org/10.4271/780091.