Dealer Development from a Manufacturer's Point of View
740446
02/01/1974
- Event
- Content
- Dealer development is a composite of policies and procedures blended with guidance and counsel for the express purpose of developing one of the manufacturer's most important assets-his retail dealer organization. By properly utilizing the combination above, a manufacturer-supplier's objective should be to develop the dealer organization to the point where they maximize sales potential and profitability. We will consider the subject of dealer development from a manufacturer's point of view from three aspects:
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1.
What is a dealer development program?
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2.
When is the appropriate time for a manufacturer-supplier to consider a dealer development program?
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3.
Basic ingredients and implementation of a dealer development program.
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1.
- Pages
- 6
- Citation
- Cushman, C., and Quinlan, P., "Dealer Development from a Manufacturer's Point of View," SAE Technical Paper 740446, 1974, https://doi.org/10.4271/740446.