ZF Establishes Level 2+ ADAS

Cost-effective technology solutions to meet diverse customer needs are what the “new pragmatism” in driver-assistance tech is all about. Senior VP Aine Denari explains.

The wall of hype surrounding the self-driving future has given way to a new pragmatism, and engineers are breathing a collective sigh of relief. The industry, for the most part, has come to grips with the myriad challenges of making autonomous vehicles perform with utmost safety, in all driving scenarios and weather conditions. Cost sensitivity remains a significant factor, particularly in advanced driver assistance systems (ADAS) whose development is closely aligned with NCAP safety requirements.

Tier 1s that are driving both innovation and systems integration in this dynamic space have been adjusting their strategies accordingly.