Customization drives new Porsche paint process
- Magazine Article
- 20AUTP06_11
- English
Combining manufacturing and paintshop processes with hardware and software similar to those used in the printing industry,
The company developed the new “direct printing” paint method in conjunction with partners, saying the technique makes it possible to produce painted designs “that are not possible with conventional painting.” Currently, adding special designs on specific areas of a vehicle's sheetmetal typically is achieved by applying film graphics or so-called “skins,” but Porsche said that in terms of aesthetics and tactile sensation, the new paint process is superior to film-based appliques.