The rapid advancement of Artificial Intelligence (AI) in the field of autonomous driving has led to significant breakthroughs, enabling the development of highly sophisticated driving assistant systems. However, as these systems become more prevalent, it is crucial to address the ethical considerations surrounding their deployment and operation. This research paper delves into the multifaceted domain of ethics in AI for Autonomous Driving Assistant System ADAS/AD systems, analyzing various use cases and exploring different scenarios. Ethical concerns in AI for autonomous driving encompass a wide range of topics, including safety, privacy concerns related to data collection and usage, decision-making, ethical dilemmas, accountability, and societal impact. This research focuses on intricate challenges that arise in the field of autonomous driving and investigates these issues by examining real-world use cases. Such exploration is intended to shed light on the complex ethical challenges that arise in the context of autonomous driving. This research paper presents comprehensive investigations of different approaches for designing ethical decision-making algorithms, considering utilitarianism, deontological principles, and the concept of moral responsibility. This research critically assesses the potential consequences for various stakeholders e.g., drivers, pedestrians, etc. This analysis helps us to understand the broader ethical ramifications of the widespread adoption of autonomous driving technologies and the evaluation of the legal and ethical frameworks necessary to address ethical considerations, including liability, accountability, and the establishment of industry standards. The purpose of this research is to advocate for transparency, accountability, and stakeholder engagement as fundamental principles for ensuring the ethical use of these technologies. This research endeavour presents valuable insight for policymakers, industry practitioners, and researchers in navigating the complex ethical landscape of autonomous driving technologies, eventually aiding in the growing prominence of autonomous vehicles.