This content is not included in your SAE MOBILUS subscription, or you are not logged in.
Modularity and connectivity: a case study of the development by the local product engineering of a car multimedia system for application on multiple models
ISSN: 0148-7191, e-ISSN: 2688-3627
Published January 13, 2020 by SAE International in United States
This content contains downloadable datasetsAnnotation ability available
In the context of high and rising development, validation and certification costs of new components for automotive applications, not only but particularly within the electric and electronic perimeters, the re-use or modularization of components among different car models has become a non-negotiable drive for the car industry in order to increase investments efficiency and foster costs reductions. On another spectrum, it is very salient in the Brazilian market the demand for vehicle-embedded technology, mainly connectivity, surprisingly even more than in other leading automotive markets as the United States. This paper presents a real case study of the complex application of a new multimedia system on a broad range of vehicles produced in two different plants, sold in the Brazilian market under two different brands belonging to the same automotive group. The whole process was led by the local product engineering team using a successful modular strategy, which allowed the achievement of important scale economies–in both purchasing and manufacturing terms–, as well as the upgrade of the connectivity offer and the connected perceived quality, while preserving the style specific to each model. It is argued that, despite greater complexity during the exploratory phase, and a larger time to market therefore, the application of a simpler, cheaper, undeniably better multimedia system on ten different car models could be hardly achieved outside of a modular approach. More broadly, it is also argued that the method is largely efficient, relevant for other components and sub-assemblies and not limited to the automotive industry.
CitationDE SOUZA LIMA, G., "Modularity and connectivity: a case study of the development by the local product engineering of a car multimedia system for application on multiple models," SAE Technical Paper 2019-36-0039, 2020, https://doi.org/10.4271/2019-36-0039.
Data Sets - Support Documents
|[Unnamed Dataset 1]|
|[Unnamed Dataset 2]|
- Holweg, M. , “Beyond Mass and Lean Production – On the Dynamics of Competition in the Automotive Industry-In,” Build To Order, 13-34, Springer, London, 2012, doi:10.1007/978-1-84800-225-8_2.
- Kuhnert, F., Stürmer, C., and Koster, A. , "Five trends transforming the Automotive Industry", PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft, 2017.
- Goicoechea, I., and Fenollera, M. , “Quality Management in the Automotive Industry,” Chapter 51 in DAAAM International Scientific Book, 619-632, Katalinic B. (Ed.), DAAAM International, Vienna, Austria, 2012, doi:10.2507/daaam.scibook.2012.51.
- Andrade, C., and Furtado, J. , “Discutindo processos de outsourcing da manufatura: uma análise a partir de elementos das indústrias eletrônica, farmacêutica e automobilística,” XXV Encontro Nacional de Engenharia de Produção, Enegep0704_0665, 2005.
- Camacho, J.F. , “A Indústria do Automóvel em Transformação,” Departamento de Prospectiva e Planejamento e Relações Internacionais, volume 2, 29-72, 2003.
- Huang, C., and Kusiak, A. , “Modularity in Design of Products and Systems-In,” IEEE Transactions on Systems, MAN, and Cybernetics – part A: Systems and Humans, v.28, n.1, 66-77, 1998.
- Salerno, M., and Dias, A. , “Product Design Modularity, Modular Production, Modular Organization: The Evolution of Modular Concepts,” Actes du GERPISA, Paris, v. 33, 61-72, 2002.
- Senhoras, E., and Dias, J. , “Tendências da Indústria Automotiva Brasileira: Um Estudo de Caso FIAT,” VIII Semead Seminários em Administração FEA-USP, 2005.
- Carvalho, E. , “Inovação tecnológica na indústria automobilística: características e evolução recente," Economia e Sociedade, Campinas, v.17, n.3, 429-461, Dec 2008.
- Lampón, J., Cabanelas, P., and Benito, J. , “The Impact of Implementation of a Modular Platform Strategy in Automotive Manufacturing Networks,” Governance and Economics research Network, GEN Working Paper B 2015 – 2, Jan 2015.
- Scavarda, L., and Hamacher, S. , "Evolução da Cadeia de Suprimentos da Indústria Automobilística no Brasil," Revista de Administração Contemporânea - RAC, v.5, n.2, 201-219, May/Aug 2001.
- Takeishi, A., and Fujimoto, T. , “Modularization in the Auto Industry: Interlinked Multiple Hierarchies of Product, Production and Supplier Systems,” International Journal of Automotive Technology and Management, 1 (4), 379-396, 2001.
- Weernink, W. , “PSA focuses on 3-platform strategy,” www.autonews.com, 2002, accessed on Mars 17, 2019.
- Fuchs, S. , “Agencement de modules multimédia intégrés dans une planche de bord de véhicule et procédé de montage correspondant,” France patent FR3044984B1 June 16, 2017.
- Lind, R., Yen, H., and Welk, D. , “Evolution of the Car Radio: From Vacuum Tubes to Satellite and Beyond”, SAE Intern. Congress and Expo. on Transportation Electronics, Detroit, 2004.
- Gissler, A. , “Connected vehicle - Succeeding with a disruptive technology,” Accenture, 2015.
- Agostinho, F. , “A Business Model for an Entertainement Solution to the In-Vehicle Infotainment Industry,” NOVA-School of Business and Economics, http://hdl.handle.net/10362/15501, 2015.
- Martínez de Aragón, B., Alonso-Zarate, J., and Laya, A. , “How connectivity is transforming the automotive ecosystem,” Internet Technology Letters, 1:e14, 2018, doi:10.1002/itl2.14.
- Habeck, A., Newman, J., Bertoncello, M., Kässer, M., et al. , “Connected Car, automotive value chain unbound,” Mackinsey & Company, Sept 2014.
- M2M Telefónica , “Connected Car Industry Report 2014,” https://iot.telefonica.com/multimedia-resources/connected-car-industry-report-2014-english, 2014, accessed on Mars 03, 2019.
- Word Frequency , “Definition of 'MP3'”, https://www.collinsdictionary.com/dictionary/english/mp3, accessed on April 10, 2019.
- Howell, G. , “Total Landed Cost Analysis: Identifying Hidden Costs in Global Supply Chains,” https://www.ebnonline.com/author.asp?section_id=3911&doc_id=283172, 2017, accessed on Apr 10, 2019.