Challenges and Potentials in Future Construction Machinery Industry - an OEM Viewpoint

Highly diversified market needs, non-harmonized regulations and new technological trends in future construction machinery industry will challenge OEMs in defining their appropriate development strategies. Main trends like “efficiency”, “safety/security” as well as “connectivity” are considered as important driving forces in future product - and customer service - developments. Some examples are given for the above mentioned trends. Chances and related risks of such development trends are considered as well.