This content is not included in
your SAE MOBILUS subscription, or you are not logged in.
How to Turn Ideas into Products – Changing Business Models in the Automotive Industry
Technical Paper
2004-21-0053
Annotation ability available
Sector:
Language:
English
Abstract
Even successful automakers increasingly face problems in managing products that incorporate technologies from different industries such as consumer electronics or telematics. This paper will discuss the major factors that cause this situation.
Finally the paper will suggest some concrete steps that can be taken by OEMs and suppliers to ensure that good ideas are successfully transformed into great products.
Some key highlights are:
-
OEMs need to set clear and realistic technology strategies
-
OEMs and High Tech Suppliers must build up trust
-
OEMs and Suppliers must understand their respective roles and how they should evolve
-
Suppliers need to choose a distinctive strategy based on how they want their role to evolve
Recommended Content
Authors
Citation
van Acker, W. and Mildon, M., "How to Turn Ideas into Products – Changing Business Models in the Automotive Industry," SAE Technical Paper 2004-21-0053, 2004.Also In
References
- “Do or Die” Murphy Tom Ward’s Autoworld 1 October 2002
- “Telematics Viability in Doubt After Wingcast Dismantled” Carroll Kelly Telephony 10 June 2002
- “Delphi Sought Wingcast” Automotive News 10 June 2002
- “Wingcast Idea Grounded” Singer Michael Earthweb.com 4 June 2002
- “OnStar by GM” Huber Chet President of Onstar Traverse City Management Briefing Seminars 2004