The New Product Development Paradigm Led by Simulation and Testing

Product development and manufacturing organizations are moving from the traditional, multiple and serial design-build-test cycle approach to an integrated, concurrent task and systems engineering paradigm, led by upfront planning, analysis and simulation, supported by credible product test data. This “paradigm shift” includes a move from a predominance of physical testing for product prototype validation to simulation-led problem solving and performance validation, using Computer Aided Engineering, and Design (CAE and CAD) tools.

Supported by use of Computer Aided Testing (CAT), physical testing capabilities have comparably grown in accuracy and application range. The role of testing is moving from mostly pre-production validation to include support of product design decisions throughout the development process, including upfront planning.