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Issues in Automotive Product Platform Strategies
ISSN: 0148-7191, e-ISSN: 2688-3627
Published March 08, 2004 by SAE International in United States
Annotation ability available
Product platform strategies have advantages and disadvantages. Key automotive platform issues include economies of scale and potential loss of brand differentiation. Platform strategies can be defined for components/systems, manufacturing, product development teams, and company capability/knowledge. Concepts and tools that support platform definition and commonality include function structures, modularity matrices, product architecting and decomposition, and optimization methods. Managerial concerns include organizational dynamics, strategy, technology and cost, and support systems. These issues are reviewed and discussed. The paper concludes with a summary, observations, and some questions about platform strategies.
CitationHodges, P., "Issues in Automotive Product Platform Strategies," SAE Technical Paper 2004-01-0483, 2004, https://doi.org/10.4271/2004-01-0483.
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