“Return to Nascar” Dodge NCTS History

Dodge wanted to promote the new Dodge Ram 1500 pick-up truck and regain a presence in NASCAR and was looking for a venue that would accommodate this presence. NASCAR launched the NASCAR Craftsman Truck Series (NCTS) in 1995 and Dodge joined the series.

This paper will cover the history of Dodge Motorsports Engineering presence in this series. The engineering objective was to develop an organization that would meet the corporate goals. The initial problem was that Dodge hadn't participated in a NASCAR series since 1978 and had no recent experience. The conclusion was that Dodge Motorsports Engineering could be competitive in NASCAR series racing.