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Foresight Vehicle Programme - Customer Understanding Processes In Design
Technical Paper
2002-01-0170
ISSN: 0148-7191, e-ISSN: 2688-3627
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English
Abstract
Customer feedback is normally fed into product design and engineering via quality surveys and therefore mainly comprises negative comments: complaints about things gone wrong. Whilst eradication of such problems will result in a feeling of satisfaction in existing customers, it will not instil the sense of delight required to attract conquest buyers. CUPID's aim is to conceive and evaluate ideas to stimulate product desirability through the provision of delightful features and execution. By definition, surprise and delight features cannot be foreseen, so we have to understand sensory appeal and, therefore, the “hidden” voice of the customer.
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Citation
Garside, P., Burns, A., and Evans, S., "Foresight Vehicle Programme - Customer Understanding Processes In Design," SAE Technical Paper 2002-01-0170, 2002, https://doi.org/10.4271/2002-01-0170.Also In
Foresight Vehicle Technology: Consumer Driven Design, Manufacturing, Supply Chain, and Purchasing
Number: SP-1694; Published: 2002-03-04
Number: SP-1694; Published: 2002-03-04