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Development of a company or model specific "brand" driveability character
Published May 23, 2001 by Society of Automotive Engineers of Japan in Japan
Event: JSAE Spring Conference
This paper presents a new technology for the development and improvement of a company brand or model specific driveability character. The technology was devised by using a unique methodology for the objective evaluation of 300 driveability criteria, a large vehicle database, and third, consideration of differences in customer expectations worldwide, ranging from the USA to Europe and Japan. The paper shows a direct relation between customer expectations of driving fun, sportiness, sales factor to corresponding driveability character shaping' using objective tools is shown for mid- and sports class vehicles. An improvement in driveability character of 10-40% and increased driveability quality is expected by using this driveability character-shaping approach.