Kansei Engineering Application on Commercial Truck Interior Design Harmony

Vehicle interior harmony has drawn increasing attention from customers in recent years. Kansei Engineering is an effective approach to quantify the relationship between design parameters and customer perceptions of the product. This article is a continuation of our previous study on commercial truck interior harmony. Herein, we investigated the customer perception of the visual aspects of commercial truck door interior design using classification methods. This article describes how these visual impressions are related to design elements using quantification theory, a commonly used method in Kansei Engineering. The results reveal that trim material, shape, color, window shape, and map pocket are design elements that strongly affect the perception of elegance and preferences of truck drivers. The results also showed a significant difference between the perception of the truck drivers and design engineers.