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WHAT WE'RE DRIVING
- Magazine Article
- 19AUTP05_10
Sector:
Language:
- English
Topic:
America needs more midsized pickups. The case for the new
I used to rant about this to Derek Kuzak, Ford's former head of product development, whenever our paths crossed. “Don't kill Ranger, not everybody wants an F-150,” I'd plead. He'd patiently agree, while noting that “small” pickups cost OEMs nearly as much to produce as the big ones, with lower margins.