Commercial development of roadside assistance services
Published June 14, 1999 by ISATA - Dusseldorf Trade Fair in United Kingdom
Event: ISATA 1999
The increasing number of cars, which are travelling internationally within the EU, has led to a significant growth in demand for international roadside assistance services. This increase has caused special problems - and opportunities - for the European automobile clubs - and for the EU. On the one hand, members expect the same level of service when abroad and, on the other, expect everything at a highly competitive price. Different clubs offer different levels of service and service offering. How might these changes be developed - and how might the issues be resolved - and where might the services be further developed?