Start-up Impact on the Industry: Relationships of Start-ups and Larger, Established Companies

Moderator - Richard Holloway, CNH Industrial Panelists - Mark Kuhn, Ricardo Greg Mann, Allison Transmission Inc. Stephan A. Olsen, PACCAR Stephan Tarnutzer, AVL The role of startups in the commercial vehicle industry is evolving and important to continued innovation in the commercial vehicle industry. As the disruptive technologies from startups becomes more important in the development process, startups are being integrated into the OEM, Tier 1, Tier 2 ecosystem. These symposia will explore who the startups are, how they fit in the ecosystem, why they are important, what technologies are being innovated, and the industry response.