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THE NEED OF PERSONALIZATION AND OPPORTUNITIES IN AUTONOMOUS VEHICELS AND SHARED MOBILITY

General Motors Tech Center India-Suresh Dayakar, Vijayasarathy Subramanian, Keshava Reddy, Vijaykumar Shiramgond
  • Technical Paper
  • 2019-28-2520
To be published on 2019-11-21 by SAE International in United States
Shared mobility and Autonomous shared mobility take major share in Mobility 4.0. Personalization in a shared mobility will play a significant role in customer engagement in Autonomous world. In case of personal vehicle each customer will have their own personal settings in their own vehicle; in case of Autonomous shared mobility or shared mobility, we can satisfy individual customer need only by personalizing the vehicle for each individual user needs. This will give a cognitive feel of personal vehicle in a shared environment. We need technologies in improving vehicle interior and exterior systems and design to address personalization. We will be discussing on feasible opportunities of personalization and with illustrations in Vehicle Interior Cabin Space, Seat comfort, Compartments, Vehicle interior & Exterior Access / Controls. The summary will have design concept that will have personalization solutions satisfying each critical customer integration for all identified zones of vehicle exterior and interior. This approach of Design Thinking of identifying personalization need and enabling integrated design solution will help to improve customer satisfaction and engagement in Autonomous /…