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Dayakar, Suresh
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Need for Personalization and Opportunities in Autonomous & Shared Mobility

General Motors Tech Center India-Suresh Dayakar, Vijayasarathy Subramanian, Keshava Reddy, Vijaykumar Shiramgond
  • Technical Paper
  • 2019-28-2520
Published 2019-11-21 by SAE International in United States
In the current scenario, vehicles are majorly owned by individuals where they have their own personal settings or accessories as per their individual preferences. In Shared mobility all features/controls are not personalized to everyone who shares the vehicle, which hinders the usage of shared vehicle. For shared mobility/Autonomous vehicle to be successful, it must play a significant role in customer engagement. To enhance the customer engagement, we need to satisfy individual customer by customizing the vehicle for their needs. This will give a cognitive feel of personal vehicle in a shared environment. We need technologies and design in improving vehicle interior and exterior systems to address personalization. We will involve Design Thinking approach by customer interactions in each zone of vehicle both interior and exterior to identify personalization needs. The zones of study include Frunk & Trunk compartment zone, Interaction zones, interior & exterior zone. We will rank the interaction based on its usage in vehicle and customer satisfaction factors such as privacy, comfort, usage, entertainment, hygiene & ergonomics. The summary will have design concept…
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