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DEVELOPMENT OF PRODUCT-SERVICE SYSTEM BUSINESS MODEL: a study at Mercedes-Benz Brazil

Centro Universitario da FEI-Renato Ferreira Junior, Dra. Gabriela Scur
  • Technical Paper
  • 2019-36-0093
Published 2020-01-13 by SAE International in United States
With the increase in the use of information technology and communication, Internet of Things, Big Data, in addition to the concepts of sustainability, a new strategy has been structured, which aims to add value to the traditional PSS model, in the integration of new services to products. The challenge is how to change the current business model of a fully product-oriented (PO) company into a supplier of products with integrated services, in a new business model. From the theoretical propositions and best practices of companies that have implemented PSS businesses models, this paper propose and validate a systematization of strategic actions that make possible for product-oriented companies to change to a new PSS business model, and can be used as a guideline to the PSS implementation, as it compiles the key aspects needed for each strategic area, the important actions found in the literature and bibliographic references that may help in further research. In terms of theoretical relevance, this paper expands the PSS model, using the Big Data to generate new business. Managerial contribution was…
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Lateral Dynamics Simulation of a Truck with Modified Rear Suspension

Centro Universitario da FEI-Carlos Rodrigues dos Santos Neto
VirtualCAE Servicos e Sistemas Ltda.-Vinicius de Almeida Lima, Leandro Garbin
Published 2012-05-16 by SAE International in United States
Due to the practice of lifting the rear suspension of heavy trucks, adopted by some end-users in Brazil, and in order to supply theoretical propositions to the manufacturers of suspension components for product improvement, this work describes stability and lateral dynamics tests simulations of a 4×2 rigid truck with 15000 kg of gross vehicle weight (GVW) and with changes in its originals leaf springs, predicting its dynamics responses in cornering and safety against rollover when unloaded and loaded at its GVWR limit.
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