A Better Mousetrap
790667
2/1/1979
- Content
- Past success of the Volkswagen Beetle is due largely to its basic functional design. They were marketed as small, dependable, economical cars and the American public accepted them.Future success is expected of the entire Volkswagen line because of their philosophy of continued refinement and improvement of the product.
- Citation
- Mugg, R., "A Better Mousetrap," Passenger Car Meeting & Exposition, Dearborn, Michigan, United States, June 11, 1979, https://doi.org/10.4271/790667.