A Better Mousetrap

790667

2/1/1979

Authors
Abstract
Content
Past success of the Volkswagen Beetle is due largely to its basic functional design. They were marketed as small, dependable, economical cars and the American public accepted them.
Future success is expected of the entire Volkswagen line because of their philosophy of continued refinement and improvement of the product.
Meta TagsDetails
DOI
https://doi.org/10.4271/790667
Citation
Mugg, R., "A Better Mousetrap," Passenger Car Meeting & Exposition, Dearborn, Michigan, United States, June 11, 1979, https://doi.org/10.4271/790667.
Additional Details
Publisher
Published
2/1/1979
Product Code
790667
Content Type
Technical Paper
Language
English