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Supplying Volvo - 2015 Edition
- Market Research Report
Published May 28, 2015 by SupplierBusiness in United Kingdom
This report examines Volvo’s product and platform strategy, including the upcoming SPA and CMA platforms. It goes inside the Volvo’s purchasing strategy, and interviews the company’s Lars Wrebo, Senior Vice President of Purchasing and Manufacturing. Owned now by Geely of China, Volvo’s brand recognition derives in large part from its reputation for leading-edge safety technology and environmental compliance. The advent of the original XC90 SUV and the subsequent smaller XC60 changed the company’s overall image somewhat, but the focus on safety remained paramount. In China, Geely wants to emphasize the premium nature of its vehicles. Although production is growing in Europe and now in China, Volvo remains a relatively small player at under 500,000 units a year. Operating as an independent player, and even with Geely’s backing, Volvo has been on a process of re-inventing itself in many key areas, including increasing its manufacturing footprint, developing its own four-cylinder engines, and reorganizing and expanding its purchasing department. Supplying Volvo looks at the company’s current manufacturing sites based in Sweden, its future production strategy for China, the relationship with parent company Geely, and the OEM’s relations with its suppliers.