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Supplying Volkswagen Group

  • Market Research Report
  • MR-SB-161
Published February 27, 2013 by SupplierBusiness in United Kingdom
Sector:
Language:
  • English
From being an automotive almost-ran in the early 1990s, Volkswagen has rebounded to become one of the world’s leading automotive manufacturers. One of the key strengths of Volkswagen can be traced back to the judicious selection of those companies which now make up the Volkswagen Group. With few exceptions, the various brands represent the group’s only offering in that segment, meaning that there is little crossover and little repetition. Yet despite this, the brands within the VW Group have managed to achieve considerable crossover in terms of part-sharing which has helped to drive down overall costs. With the introduction of the New Small Family (NSF), MLB, MSB and the MQB platforms, Volkswagen has launched a series of chassis solutions which, teamed with a series of matched powertrain designs, the various group companies can use to produce more than 80% of their total global model mix. The report covers the specifics of how the VW Group has planned the introduction of these various platforms, the models that will be produced using the architectures and how the group is anticipated to move forward in terms of production and the effect this will have on suppliers delivering components across single or multiple regions. It also now includes a new interview with Tom Loafman, Director of Purchasing, of Volkswagen of North America.