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Consumer Response to Fuel Economy Information - Alternative Sources, Uses, and Formats
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English
Abstract
Abstract
As part of a cooperative project with the Environmental Protection Agency the Department of Energy has conducted an analysis of consumer response to fuel economy information. The study examined consumer needs and level of understanding, alternative formats, fuel economy information in advertising and alternatives to the current Mileage Guide and Fuel Economy Label. The study techniques included a review advertising in the media, interviews with auto manufacturers' advertising departments, consumer surveys and focus group discussions with consumers and auto dealers.
This paper presents the major quantitative and qualitative results with emphasis on (1) how the current Federal Fuel Economy Information Program fits into the overall fuel economy picture and (2) what kind of changes to the program could improve its effectiveness or reduce its cost.
Authors
Citation
Pirkey, D., McNutt, B., Hemphill, J., and Dulla, R., "Consumer Response to Fuel Economy Information - Alternative Sources, Uses, and Formats," SAE Technical Paper 820792, 1982, https://doi.org/10.4271/820792.Also In
References
- Energy and Environmental Analysis (EEA), Inc. “Automotive Consumer Response to Fuel Economy Information and Technology,” April 1982
- McNutt B. Rucker E. “Impact of Fuel Economy Information on New Car and Light Truck Buyers,” U.S. Department of Energy May 1981
- Hunt Martin “Some Notes on Persuasion and the Fuel Efficiency Program,” J. D. Power and Associates June 21 1979
- Hemphill J. et. al. “Impact of Fuel Economy Information on New Car and Light Truck Buyers,” SAE Paper # 810779 June 1981
- U.S. General Accounting Office “Consumers Need More Reliable Automotive Fuel Economy Data,” July 28 1981
- EEA “Automotive Consumer Response...”, Appendix “Recalibration of Earlier Survey Results on Automotive Consumer Awareness, Use and Evaluation of Government Published Fuel Economy Information”
- Pirkey D. “Assessment of the Federal Fuel Economy Information Program,” U.S. Department of Energy March 1982
- EEA “Automobile Consumer Response...”, Appendix, “Report on Findings from First Three Focus Groups,” 3
- Crawford R. Dulla R. “Vehicle Purchase and Use Data Matrices; J. D. Power/DOE New Vehicle Owner Surveys,” Energy and Environmental Analysis, Inc. April 1981
- EEA “Automotive Consumer Response...,” Appendix, “Report on Findings from Interviews with Dealer Sales Managers”
- Sashihara Mark “Memorandum: Fuel Economy Information - Tolerance and Cross-Sourcing,” Energy and Environmental Analysis, Inc., to B. McNutt, DOE March 8 1982