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The Effects of Radio and Press Publicity on the Safe Carriage of Children in Cars
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English
Abstract
In April 1978 the Office of Road Safety conducted a press and radio publicity campaign aimed at increasing the fitting and use, by children, of conventional belts where child-restraints are not available and relocating children, particularly those unrestrained, from front to rear seats. Undertaken in States with and without child restraint legislation, the publicity campaign was evaluated using data from roadside observations of restraint fitting and use.
The campaign was not effective in achieving the desired behavioural changes. However, the results provided valuable data on the carriage of children in cars and highlighted the differences between States with or without child restraint legislation.
Authors
Citation
Boughton, C. and Johnston, I., "The Effects of Radio and Press Publicity on the Safe Carriage of Children in Cars," SAE Technical Paper 790075, 1979, https://doi.org/10.4271/790075.Also In
References
- Avery, G.C. 1973 ‘The role of communication and propaganda in traffic safety’ Traffic Accident Research Unit, Department of Motor Transport, New South Wales Report 3/73
- Boughton, C.J. Lancashire B.R. Johnston I.R. 1977 ‘Child restraint usage in Melbourne and Canberra: evaluation of Victorian legislation’ Proceedings of the VI International Conference of the International Association for Accident and Traffic Medicine 31 January 4 February Melbourne, Australia
- Boughton, C.J. Milne P.W. 1978 ‘Occupant restraint in motor vehicles in Australia’ Proceedings of the 23rd Conference of the American Association for Automotive Medicine and the VII Conference of the International Association for Accident and Traffic Medicine 10-14 July Ann Arbor, U.S.A
- Freedman, K. Lukin J. 1977 ‘Occupant protection for children: a survey of restraint usage, attitudes and knowledge’ Traffic Accident Research Unit, Department of Motor Transport, New South Wales Report 8/77
- Herbert, D.C. Cutting D. 1978 ‘Crash protection for children after their third birthday’ Traffic Accident Research Unit, Department of Motor Transport, New South Wales Report 2/78
- Johnston, I.R. Cameron M.H. 1978 ‘The effectiveness of television publicity in modifying seat belt wearing behaviour’ Office of Road Safety, Department of Transport Australia Report OR3
- Milne, P.W. 1978 ‘The fitting and wearing of seat belts in Australia: The history of a successfull counter-measure’ Office of Road Safety, Department of Transport Australia Report OR2
- Sweeney, B. 1978 ‘A research report on child safety concepts prepared for the Department of Transport in association with Ingall-Grey & Associates Pty Ltd’ Brian Sweeney and Associates (Aust) Pty Ltd Study No. 1356