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Overseas Marketing Problems
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English
Abstract
Trade deficits in recent years led the U.S. government to take a hard look at its international trade policy. The result was a dollar devaluation and other government incentives to industry to increase exports. These increased exports mean more problems to corporations already selling overseas and new problems to corporations who have not previously marketed overseas. This paper will examine some of the problems involved in overseas marketing as opposed to domestic marketing.
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Citation
Tucker, J., "Overseas Marketing Problems," SAE Technical Paper 740447, 1974, https://doi.org/10.4271/740447.Also In
References
- Sause George S. “Money, Banking and Economics Activity.” New York D.C. Heath and Co. 1966
- “Information for the International Traveler 1971.” Chicago Continental Illinois National Bank and Trust Company of Chicago 1971
- The Wall Street Journal Dec. 18 1973
- Edelson Edward “Here Comes the New Yardstick In Your Life.” Popular Science November 1973
- Boulden Larry L. “Going Metric.” Machine Design March 8 1973