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Air Freight Pays Off in Profits
ISSN: 0148-7191, e-ISSN: 2688-3627
Published February 01, 1972 by SAE International in United States
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Distance and time were the two obstacles barring the achievement of the export marketing objectives of a young Australian company, Magna Alloys & Research Pty. Ltd.
The airplane and a unique use of air freight provided the solution to overcoming these obstacles. This paper shows how air freight was used as a marketing tool, the economics and operation of the company's air freight program, and the results achieved through the implementation of this program.