Roush Lands in AV Country
- Magazine Article
- 20AVEP05_06
- English
An auto-industry icon for engineering, prototyping, testing and manufacturing services establishes its West Coast presence.
“We'd been thinking about establishing a West Coast presence for quite a while,” says Jason Furr, executive director of sales at Roush's Livonia, Michigan, HQ. “There is so much going on there, and our peer-to-peer reputation among OEMs and Tier 1s has brought many Silicon Valley companies to Detroit to find us. But we want to be part of the fabric, energy and pulse of what's going on in California.