This content is not included in
your SAE MOBILUS subscription, or you are not logged in.
A Model-Based Design Thinking Strategy for in-Vehicle Infotainment Features Development
Technical Paper
2017-01-0007
ISSN: 0148-7191, e-ISSN: 2688-3627
Annotation ability available
Sector:
Language:
English
Abstract
The advancement in connectivity technology is driving a shift in business models in almost every field. Automakers need to adapt to a new business model in which the platform (automobile) and the mobility solutions (Devices and Services) are enabled by a strong dynamic connectivity. To succeed in this business model, it is imperative to deliver an unparalleled customer experience. Traditional customer experiences focused only in the platform (automobile) are no longer sufficient to address the mobility needs. The development of in-vehicle features should consider both the platform and the connectivity in a single development scope. This paradigm shift sets new challenges for the in-vehicle features designers. Designers have to speak not only the language of the experience but rather a language to address different levels of abstractions to ensure effective communication with all stakeholders and developers including those outside the organization.
In this paper a new strategy for the development of in-vehicle features is exposed. This strategy is based on embedding the Design Thinking framework within the traditional systems engineering process. This new concept proposes the customer experience at the center of the development process connected through models at different abstraction levels within the different design development layers and domains. This scheme, introduces early in-model verification gateways in each layer of the feature development process. As a proof of concept, this paper presents the development of an infotainment feature under the proposed strategy. Finally we highlight the impacts of this new approach on the design development cycle among others.
Authors
Topic
Citation
Saavedra, J., Makki, A., and Cruz, R., "A Model-Based Design Thinking Strategy for in-Vehicle Infotainment Features Development," SAE Technical Paper 2017-01-0007, 2017, https://doi.org/10.4271/2017-01-0007.Also In
References
- Plattner , Hasso ; Meinel , Christoph ; Leifer , Larry J. 2011 Design thinking: understand, improve, apply. Understanding innovation Berlin; Heidelberg Springer-Verlag xiv xvi 10.1007/978-3-642-13757-0 3642137563
- Tim Brown Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation 9780061937798
- Feve , F. , Foin , G. , and Le Calvez , G. Model-Based Software Technology Providing Safer Automotive Development and High Quality SAE Technical Paper 2004-01-0271 2004 10.4271/2004-01-0271
- Wiegand , R. , Steele , R. , Katoch , S. , and Crawford , J. Feature Based Architecture Design and Functional Partitioning to Subsystems SAE Technical Paper 2012-01-0011 2012 10.4271/2012-01-0011
- Marx , J. and Sun , W. Model-Based Design Case Study: Low Cost Audio Head Unit SAE Int. J. Passeng. Cars - Electron. Electr. Syst. 4 1 17 23 2011 10.4271/2011-01-0052
- Vedula , S. , Pandey , N. , Tellikepalli , K. , and Thimmalapura , S. Novel Approaches for Model-Based Development - Part I: Developing a Real-World Driver Model SAE Technical Paper 2016-01-0323 2016 10.4271/2016-01-0323
- Pandey , N. , Vedula , S. , Thimmalapura , S. , and Tellikepalli , K. Novel Approach for Model-Based Development - Part II: Developing Virtual Environment and Its Application SAE Technical Paper 2016-01-0322 2016 10.4271/2016-01-0322
- Smith , N. How to Integrate Model-Based Systems Engineering across Automotive EE Domains SAE Technical Paper 2016-01-0005 2016 10.4271/2016-01-0005
- Hatley , Derek J. , Hruschka , Peter ., Pirbhai , Imtiaz A. Process for System Architecture and Requirements Engineering New York, N.Y. 978-0-932633-41-5 Dorset House Publishing 2000
- http://www.transecoenergy.com/
- Takashi Sakairi ; Eldad Palachi ; Chaim Cohen ; Yoichi Hatsutori ; Junya Shimizu and Hisashi Miyashita Model Based Control System Design Using SysML, Simulink,and Computer Algebra System July 2013
- Athani , G. , Gavarraju , S. , Kulkarni , S. , Koduru , R. et al. Implementation of Design Thinking, to Improvise the Engine Stop/Start System for Enhanced Benefits in Real Time Driving Conditions in India SAE Technical Paper 2015-01-0142 2015 10.4271/2015-01-0142
- http://news.pickuptrucks.com/2012/06/cng-test-drive-ford-f-250-sd-bi-fuel.html
- http://gazeo.com/automotive/vehicles/Nissan-NV350-Urvan-CNG-debut-in-Thailand,article,7700.html
- http://www.bangkokpost.com/print/430904/
- Saavedra , Jose Guillermo 2016 Dual distance to Empty for bifuel vehicle U.S. Patent 9,441,999 B2 August 16 2013 September 13 2016
- http://talkbestcar.blogspot.com/2011/03/mercedes-benz-e200-ngt-comes.html
- Saavedra Roman , Jose Guillermo 2016 Disruptive Adaptability: A Case Study in a Product Development Organization MIT Master’s Thesis