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Conceptual Development and Implementation of a Reconfigurable Interior Concept for an Urban Utility/Activity Vehicle
Technical Paper
2016-01-0321
ISSN: 0148-7191, e-ISSN: 2688-3627
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English
Abstract
The Deep Orange framework is an integral part of the graduate automotive engineering education at Clemson University International Center for Automotive Research (CU-ICAR). The initiative was developed to immerse students into the world of an OEM. For the 6th generation of Deep Orange, the goal was to develop an urban utility/activity vehicle for the year 2020.
The objective of this paper is to explain the interior concept that offers a flexible interior utility/activity space for Generation Z (Gen Z) users. AutoPacific data were first examined to define personas on the basis of their demographics and psychographics. The resulting market research, benchmarking, and brand essence studies were then converted to consumer needs and wants, to establish technical specifications, which formed the foundation of the Unique Selling Points (USPs) of the concept. Then the various sub-systems within the vehicle were developed; a systems integration approach was used to balance design, engineering and project (cost, weight and timing) compromises.
The vehicle provides a flexible interior concept designed to support the active lifestyles of Gen Z that enables a broad range of use cases including stationary activities. The paper discusses the occupant packaging, seating, personalization and customization of the interior, power supply, infotainment, color selection, and interior lighting concepts which provide novel ways to support users in urban environments.
Authors
- Manjil Kale - CU-ICAR
- Rajat Diwan - CU-ICAR
- Fnu Renganathan Dinesh - CU-ICAR
- Mark Benton - CU-ICAR
- Prasanth Muralidharan - CU-ICAR
- Paul Venhovens - CU-ICAR
- Johnell Brooks - CU-ICAR
- ChunKai Liu - Art Center College of Design
- Julie Jacobs - Sage Automotive Interiors
- Craig Payne - Toyota Technical Center USA, Inc.
Topic
Citation
Kale, M., Diwan, R., Renganathan Dinesh, F., Benton, M. et al., "Conceptual Development and Implementation of a Reconfigurable Interior Concept for an Urban Utility/Activity Vehicle," SAE Technical Paper 2016-01-0321, 2016, https://doi.org/10.4271/2016-01-0321.Also In
References
- Qattawi , A. , Venhovens , P. , Brooks , J. Rethinking Automotive Engineering Education - Deep Orange as a Collaborative Innovation Framework for Project-Based Learning Incorporating Real-World Case Studies #9639 121st ASEE Annual Conference & Exposition June 15-18, 2014
- Venhovens , P. and Mau , R. Deep Orange - A Framework for Research, Education and Collaboration for a Sustainable Automotive Industry SAE Technical Paper 2011-01-1110 2011 10.4271/2011-01-1110
- Venhovens , P. , Brooks J. , Bubilek , T. , Creber , B. , Ekandem J. , Mossey , M. , Pryor , T. , Xi , Y. A Novel HMI for Automotive Infotainment using a Short-Throw Projector Society for Information Display, “Vehicle Displays and Interfaces 2011” Dearborn, MI October 20-21, 2011
- Venhovens , P. , Brooks , J. , Uthayasuriyan , A. , Xi , Y. et al. Conceptualization and Implementation of a 6-Seater Interior Concept for a Hybrid Mainstream Sports Car SAE Int. J. Passeng. Cars - Mech. Syst. 6 2 608 622 2013 10.4271/2013-01-0449
- AutoPacific New Vehicle satisfaction Survey Brand Retention and Nameplate Dynamics Study (BRANDS) www.autopacific.com/syndicated-research
- Intelligence Group Intelligence Group’s Gen Z Cassandra Report Portraits of Independent Rebel Kids with Purpose Cassandra Report 2013 May 2013
- NBCUniversal The Z Factor The Curve Report 2013
- Anatole , E. Generation Z: Rebels With A Cause Forbes July 2014