Foresight Vehicle: Investigating the Effects of Downstream Channel Relationships on New Product Launch Outcomes
Published March 4, 2002 by SAE International in United States
Annotation of this paper is available
The research focuses on the commercialization stage of the new product process and the impact that the manufacturer-dealer relationship has on it. The dyadic study aims to identify the effects of relationship constructs such as trust, commitment, satisfaction, conflict and cooperation on the launch interface and eventually on the launch outcomes for both parties. It is expected that the project will make significant methodological and conceptual contributions to the area. This paper reports on the work carried out to date on the project.
CitationSaker, J., MacMillan, K., Wong, V., and Smith, G., "Foresight Vehicle: Investigating the Effects of Downstream Channel Relationships on New Product Launch Outcomes," SAE Technical Paper 2002-01-0177, 2002, https://doi.org/10.4271/2002-01-0177.
Number: SP-1694; Published: 2002-03-04