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The Swedish Word for AV Tech

  • Magazine Article
  • 19AVEP03_08
Published March 01, 2019 by SAE International in United States
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  • English

Veoneer, a new Tier 1 supplier with well-established roots, is moving rapidly into AI, says veteran research boss Ola Boström.

The first automotive camera with built-in Deep Learning-considered to be a significant step forward in autonomous-vehicle sensor technology-is due to launch this year. It was developed and will be manufactured by a Tier 1 whose name is still seeking broader recognition in the industry.

“What is a…Veoneer?” asked an engineer waiting in the taxi line at this year's CES, when a monorail train wrapped with the company's logo flashed past above. Building brand cred among countless other spin-offs and tech start-ups who are clawing for visibility takes time, of course, even for the independent, publicly-traded Swedish company with 8,600 employees, formerly known as Autoliv's Electronics segment.