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EDITORIAL: Losing the plot of the Engineering story?
- Magazine Article
- 19AUTP10_05
Sector:
Language:
- English
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I think we all will agree that passenger vehicles are “technical” consumer products.
Why, then, do automakers seem to be progressively less interested in communicating this? With all the clever engineering and innovation that abounds within new cars and trucks, the auto companies are ignoring some of their own best stories.