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EDITORIAL: Losing the plot of the Engineering story?

  • Magazine Article
  • 19AUTP10_05
Published October 01, 2019 by SAE International in United States
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  • English
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I think we all will agree that passenger vehicles are “technical” consumer products.

Why, then, do automakers seem to be progressively less interested in communicating this? With all the clever engineering and innovation that abounds within new cars and trucks, the auto companies are ignoring some of their own best stories.