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EDITORIAL: The unforgettable pyramid on the hood

  • Magazine Article
  • 19AUTP06_08
Published 2019-06-01 by SAE International in United States
Annotation ability available
  • English

If you're old enough to remember 1990, you may recall the best television ad of the year. It showed the front end of the all-new Lexus LS400 sedan against a black background. A multi-level pyramid of champagne glasses glistened in the center of the car's hood.

It was demonstration time, and the demo was all about Noise, Vibration and Harshness-and the lack of it.